LO1 Analysis of a Radio Advert

Capital FM Advert, September (2014)

Radio/Television Advertisement-

This audio media product is a radio/television advertisement for Capital FM used to promote them which would bring them more listeners/larger audiences therefore keeping them as the Number 1 UK Hit Music Station.

The purpose of this audio media product is to entertain the listener or viewer like all media products created, as by doing this, it gains the audience’s attention which therefore helps their 'real goal' which is to inform and educate them on the company Capital FM i.e. to promote and advertise the company.

The form and style in which the Capital FM advertisement is presented as is an informal, conversational audio product, the form in which the audio media product is presented as is a audio promo (audio/radio advertisement).

The audio media product 'Capital FM Advert, September (2014) consists of all the well-known artists such as Rita Ora, Miley Cyrus, Will Pharrell, Jessie J etc. having fun while promoting the company Capital FM.

The meaning behind the audio media product 'Capital FM Advertisement' from September 2014 was to both influence and engage the audience in thought as by influencing and engaging them you are getting their attention and making them think about the company Capital FM which means they are much more likely to remember it or recognize say the company logo and by doing that they are acknowledging the company and more likely to promote and advertise the company themselves by word of mouth (Talking about it to their friends and family) which overall means free promotion in the long run.

The genre of this audio media product 'Capital FM' advertisement from September 2014 in a broader sense is educational as its inform you on certain things i.e. the company Capital FM but mostly the advertisement would lean towards the music category of genre as that is what the company is a radio station for music (Hip-Hop and Pop).

The target audience of this audio media product is everyone as that would give Capital FM the biggest chance to increase their popularity and recognition however the most likely intended target audience is young adults aged 19-24, teenagers- aged 14-18 and kids aged 6-13.

The production process of this audio media product is like that of all audio media products: pre-production, production and post-production. Pre-production involves the planning and scripting of the audio media product. However there are a few things that happen before the pre-production stage such as figuring out the financial cost of everything and making sure you have the funds. Then there the production stage in which it would have been recorded and edited to make sure any hick-up and imperfections are cut out and are not present in the finished version. Then there is the post-production stage which consists of advertising and promoting the finalised product and the distribution of said product.