Analysis of audio media products-
By Joseph Treacy
Introduction-
The subject of my report will be my five audio media products I
analysed. The five audio products I analysed and will be using in my report
are; audio product one Cbeebies, audio product two ATL's Irish music, audio
product three Alternative music, audio product 4 world news and audio product
five Irish music.
The information I will be using
to write this report is both primary and secondary research, the aspects I will
be reviewing is Purpose, Form and style, Content , Meaning, Genre ,Target
audience, Frequency and production process.
Report-(Research gathered)
Purpose
The purpose of my five chosen
audio product have differences and similarities for example they all have a
common goal to entertain their viewer as this means they will have a loyal
audience and therefore good rating or at least a good average rating however
they also have other goal like so; audio product one is to entertain children
and engage them in thought, whereas audio product 4 which is also
an educational program purpose is to inform its viewer on news from
around the world and then there is audio product 2,3 and 5 which are all again
to entertain but audio product 2 and 3's purpose is to entertain through music
and audio product 5 is to entertain through comedy.
Form and style
In this part of my report I will
be discussing the form and style of my five chosen audio products, Starting
with the first audio product (Cbeebies) which takes the form of a podcast
and the style is conversational and Informal. The second audio product (ATL's
Irish music) I picked took the form and style of a podcast which was again
informal and conversational. The third audio product I chose to analysis used
the form and style of a podcast and the style of again informal conversation.
The fourth audio product (World news) I picked applies the form and style podcast
and the style is formal and employed the fifth audio product I analysed used
the form of a podcast and the style of Informal conversation (argumentative).
Content
In this section I will be
going over my analysis of the content that is provided by the five audio
products chosen, Starting with audio product 1 (Cbeebies) which provides games
like sing-a-longs, things that would entertain kids this content is
specifically produced for a young audience, at a pace and in such a style that
suits them i.e. using a range of formats including live-action and animation.
The second audio products (Irish music) content is music and entertainment
(conversational); the third audio product (alternative music) contains specific
music such as Indie/Rock/Drum 'n' Bass and the artists on the show. The fourth
audio product (world news) provides content on world news and solutions
(Information world news).The fifth and final audio product (Irish comedy)
delivers comedy and fun to the listener.
Meaning
In this segment of my report I
will be discussing the meaning of the five audio products. The first audio
products(Cbeebies) meaning (The reason for it) is to engage and influence the
listener in thought as it's a child's program and its meant to educate the
viewer. The second audio product’s (ATL's Irish music) meaning is to inform and
therefore influence/engage the viewer in music to get you to like a certain
song or genre. The third audio product (alternative music) meaning is to engage
the viewer to influence them in to a genre of music or song/band. The fourth
audio product 'world news' meaning is to both influence and engage the viewer
in thought and therefore engage you to make a decision on the issues at hand.
The final audio product 'Irish comedy's' meaning is to engage and make the
listener laugh.
Genre
The genre of my five media
products I choose vary as they're designed to suit a specific group of people,
For example my first media product (Cbeebies) genre is drama, comedy, entertainment
and factual content. The second media products (ATL's Irish music) genre is in
the music sector of rock, indie new and experimental. The third audio product
(alternative music) genre is indie rock, alternative hip-hop and drum 'n' bass.
The fourth audio products (world news) genre is educational and factual, the
last audio product, audio products 5 (Irish comedy) genre is well comedy.
Target audience
In this section I will be going
over and comparing my analysis of the target audience for my five chosen audio
products. The first audio product I will be going over is audio product one
(Cbeebies) the audience they aim at is young children as they watch it from as
young as 1. The second audio products (ATL’s Irish Music) target audience is
the Irish and teenagers/young adults. The third audio products (alternative
music) target audience varies as it has a variety of different music such as
indie rock, alternative, hip-hop and drum n’ bass. Therefore it has a large
target audience such as lovers of indie rock, drum ‘n’ bass, hip-hop and
alternative as well people who like to experiment with different genres of
music. The fourth audio product (world news) has a niche target audience as not
many people watch it the only target audience it will probably have is people
that work (office jobs). The final audio product (Irish comedy) I analysed
tells us that the target audience is the Irish community as it’s an Irish based
comedy and for people that generally like to have a laugh.
Frequency
This section is dedicated to the
frequency of each of my five products the first audio product (Cbeebies) is
updated daily this is significant because it means the source is reliable and
successful and therefore trustworthy, This is also the same for my second audio
product (ATL’s Irish music) as it is updated at a specific time twice a week
(8pm-10pm on Wednesdays and Fridays). The third audio product I analysed is
updated weekly and therefore you know the source of the product is trustworthy and
reliable, and again with my audio product 4 (world news) because it is updated
daily at 7am you already know it’s reliable and trustworthy. The fifth and
final audio product (Irish comedy) is available every Monday at 7:30pm this is
significant because it means it’s reliable as it’s on regularly.
Production process
The final section of my report is
on the production process of my five chosen audio files. All of my audio files
one through five are all produced relatively in the same process; Record Upload
and then distribute.(Pre-production, production and then post- production)
Comparisons
The
difference between these five products in some aspects is closer to none
because they’re all there to entertain the viewer and try to get the largest
amount of views, however the products do this differently i.e. they are equipped differently, for
example audio product one ‘Cbeebies’ is specialized in entertaining
and influencing kids to educate them while entertain them. Whereas audio
product 4 ‘world news’ is also there to educate and influence but they perform
this job differently as they’re not trying to educate kids they do it by just
reading out facts and having debates. The same goes for audio product 2, 3 and
5 they’re also here to entertain the viewer but these are not based around
educational facts or activities like audio product 1 and 5. These audio
products entertain through music and comedy. Audio product 2 ‘ATL’s Irish
Music’ is again there to influence and engage the viewer in thought on new
types of music and genres, specifically Irish music and bands therefore
entertaining the viewer. This again is much like audio product 3 ‘alternative
music’ which is here to entertain and influence you to like or enjoy new types
of music however this products purpose is not to promote Irish based
bands/singers but to promote all kinds which again means a larger audience
therefore more viewers and better ratings. The final audio product ‘Irish
music’ is solely to entertain using comedy however its purpose is to entertain
the Irish community as its Irish comedy this means that it’s aimed at
entertaining a specific group of people(therefore target audience is smaller).
This is different to the other audio products I used as they have more purposes
other than just to entertain, (This means that audio product 5 has a niche
target audience and lower rating), Overall all audio products/audio visual
products have a purpose in common to entertain the viewer to keep them
interested however they all have hidden aspects of themselves whether it is fun
educational activities like Cbeebies of more factual based like world news or
even through music and comedy.
In this section I will
be discussing the similarities and differences the five audio products have
when it comes to form and style, for example the similarities are that all the
audio product share is that they are all podcasts however only audio product 1,
2, 3 and 5 use the style of informal conversation whereas audio product 4 uses
formal conversation as it factual based (educational).This therefore mean that
audio product 1,2,3 and 5 have went for a more popular way of presenting their
audio product as it keep the viewer interested. Whereas audio product 4 has
went for the more predictable method and strict narrative which can get boring
as there’s no improvising. This therefore mean audio product 12, 3 and 5 may
have a greater potential of higher rating. Overall I think all audio products
have both similarities and difference whether it be how it’s presented or how
the product is performed but this may vary as the genre and target audience of
the product varies like so audio product 4 is world news and therefore formal
whereas audio product 1 (Cbeebies) which is still an educational program has in
informal based product as it’s aimed at children and need to keep them engaged
and entertained (Therefore a reason to use informal language as they have more
leniency with what they say).
The content within the
products is the one that varies the most as all products are aimed at different
audiences and therefore means different genres, different age ranges and most
importantly different content. For example audio product one ‘Cbeebies’ content
is childish games and sing-along as it’s aimed at a young audience and
therefore the genre is animation to keep them entertained (colour) and
educational content i.e. games and sing-along to make learning fun
,entertainment and drama as this keeps them engaged. The meaning of this audio
product is to engage and influence as it an educational product. And now if you
compare it to audio product 4 ‘world news’ which is again meant to educate and
therefore influence the audience but this product doesn't use games
or animation to keep the viewer’s engaged it just uses factual content to
educate the viewers which therefore implies the viewers are considerably older
with the probability of them working office hours (9-5). The meaning of this
product is again to engage you in thought and influence you on factual and
educational content as it provides information on world news (problems).And
again with audio product 2 and 3 as the content used in the product is musical
but the genre used varies for example audio product 2 uses (Irish) rock, indie,
new and alternative this then affects the age range as rock and indie might be
too aggressive or rude for younger viewers however its content always stays the
same in some aspects as it and Irish music channel they will continually play
Irish music. This again is the same for Audio product 3’s content for example
the genre is Indie rock, alternative. Hip-hop and drum ‘n’ bass this again
changes the target audience as some songs in the genre indie by be rude whereas
hip-hop tends to be happy upbeat music and therefore changes the age range that
people will watch it from this therefore changes the content the product uses.
The frequency of all
five of the product vary this means that some will be more reliable than other
for example audio product 1 and 4 is updated daily at 7am and this therefore
mean this product is extremely reliable which means it’s a successful product
and therefore won’t be going anywhere(cancelled/replaced), whereas audio
product 5 is only updated on a Monday at 7:30 am this again means its reliable
as it has a timetable of when they upload but it’s not as reliable as audio
product 1 and 4 however to be able to upload weekly still that it has
reasonable rating . This is the same for audio product 3 as it’s only updated
weekly this again means that it reliable but not as reliable as audio product 1
and 4 and therefore may be seen. The second audio product is also dependable as
it is updated every week on a Wednesday and Friday at 8pm to 10pm and therefore
dependable and trustworthy as this shows success which means it won’t
be cancelled as its rating are up.
Conclusion/summary
Overall I think that
all product have a common goal in every aspect whether it is the purpose to the
target audience, they all have something in common, However some perform this
better for example Audio product 1 and 4 was the best in every aspect of the
reviewed features as they were more reliable (dependable) their purpose was
clearer and more well-handled, or having the content relate to the genre
audience and age of the viewer that watch/listen to their product.
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